CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

Bascom-Hunter provides a full suite of CRM consulting services.  Including a Rapid Rollout service to get your CRM up and running fast.

What is Customer Relationship Management (CRM)? 

CRM is the entire strategy companies use to interact with their customers and prospects.  A CRM strategy encompasses sales processes, customer facing processes, communication channels, technology and information systems.  Currently, CRM most commonly refers to the software tools companies use to manage relationships with their customers, prospects and partners. 

For example, you may be familiar with the fact that finance professionals use accounting tools such as Quickbooks, while executives use ERPs such as SAP to manage the operations of their businesses.  Similarly, Sales and Marketing professionals use CRM Systems to automate key activities, such as marketing campaigns, lead generation, lead distribution, prospect management, opportunity management, forecasting, reporting and customer service.

Why invest in CRM? 

Modern CRMs come packed with robust functionality that adds value by addressing a litany of business problems.  For example, CRM will enable your business to:

• Increase web leads and traffic up to 50%

• Increase lead quality

• Use single information source for customer facing activities

• Generate accurate sales forecasts

• Integrate sales processes in one system

• Deploy more robust and effective marketing campaigns

• Manage sales process more efficiently

• Boost accountability by increasing visibility

• Establish a company standard for tracking customer contact & history data

• Monitor pipeline

• Replace multiple stand alone contact systems

• Gain better insight into account history, pipeline, quality issues, and customer satisfaction

• Act on previously neglected or lost opportunities

• Share critical information more effectively among employees

• Boost forecast accuracy

• Reduce forecast creation time by up to 50%

• Generate real time reports

• Simplify ad hoc reporting

• Replace unmanageable, time-consuming processes

• Effectively customize a solution to match your business

• Reduce the time salespeople spend on administration

• Present a seamless image to customers

Is CRM right for my company? 

Any company with sales or marketing professionals needs a CRM system.  If you need to know more about your customers, their support issues and their sales histories, and you would like that information at your fingertips whenever or wherever you need it, your organization will benefit from an effective and robust CRM system CRM will give your sales team a transparent view of the customer and your marketing team quantifiable ways of tracking ROI.  Management will have easy access to information about customers and productivity, which will allow them to make faster, better informed decisions.

Salesforce.com, Our Partner

Bascom Hunter (BH) is proud to partner with Salesforce.com, the proven leader in on-demand CRM as a service. Salesforce.com delivers the most innovative technology and simplifies sharing and managing business information.  Salesforce.com offers award-winning functionality, proven integration, point-and-click customization tools, global capabilities, and the best user experience.  In addition to powerful, easy-to-use CRM applications, Salesforce.com’s complete on-demand platform empowers every business to experience the benefits of on-demand throughout its entire organization.  The components of the Salesforce.com solution work together seamlessly.  Salesforce.com is fully customizable and scalable and, therefore, in line with our mission to ensure the success of your initiative.

Establish CRM Success with a Rapid Rollout

BH Rapid Rollout

Get your Customer Relationship Management (CRM) solution up and running fast with a Bascom Hunter (BH) Rapid Rollout.  The Salesforce.com Certified Consultants at BH have the experience and knowledge to develop a customized Salesforce.com solution for your business.  Your team will work closely with our consultants to create a solution that fits like a glove with your existing business processes and requirements. You will quickly achieve value and user adoption, while paving the way for maintaining an effective CRM as your business matures.  Our valuable services include:

• Free Assessment

• Project Management

• Requirements Definition

• Custom Configuration

• Data Migration

• Implementation

• Training and Support

Contact us today for your FREE assessment.