What is the impact of your marketing initiatives on the bottom line? What would a ten percent increase in customer satisfaction mean for your income statement? Marketing managers increasingly need to demonstrate the return on investment of their programs. Finance executives need to assess the payoffs of marketing investments. Organizational leaders expect marketing leaders to cut costs and increase contributions to growth. At the same time, the rise of new channels, such as the Internet and wireless communication, and the increasing importance of word of mouth and sponsorship, make marketing resource allocation decisions much more complex. Both marketing and finance executives are under incredible pressure to make every dollar count.

This class teaches marketing professionals how to use metrics and tools to measure the effectiveness of marketing expenditures. Special attention will be given to software tools that equip your company with the following abilities:

·   Measure Your Revenue Impact:  Generate, manage, and report on leads and sales within a closed-loop system that integrates sales and marketing.  Report on campaign results with sophisticated real-time analytics.  Quickly create reports and dashboards to provide business insights.  Get real-time view of the business with custom reports, charts, and graphs.

·   Manage Your Entire Marketing Mix:  With powerful contact management and campaign management capabilities, you can maximize the efficiency of your entire online and offline marketing mix, including search marketing.

·   Empower Your Channels:  Make the latest version of critical collateral quickly available to your channel with the document management capabilities of Salesforce.  Through asset management, learn which products your customers already own so you can target cross-sell campaigns more effectively.

Enrollment is limited so reserve your space today.

This class will take place at the Louisiana Office Supply Conference Center located at 7643 Florida Blvd, Baton Rouge, LA 70806. Click here for directions.