|
Sales and Marketing
Market
Analysis and Market Planning:
The first step in assisting a company to market its
products is evaluation of both the market and the
respective product or service. Bascom-Hunter (BH) uses proprietary
methods that combine proven market research
processes with software tools. The resulting
report provides a road map for market growth,
complete with custom sales procedures and tools to
execute an effective sales strategy.
Customer
Generation and Qualification:
Once the marketing plan is in place, BH will support
execution of the plan. We will find specific
opportunities by combing the market to identify new or
underutilized customers. BH relies heavily on software
tools to systematically qualify new customers for our
clients.
Pursuit
Management and Proposal Writing:
Winning in today’s environment requires a carefully
orchestrated campaign that includes:
-
Calibration of customer
expectations to mitigate the risk of “low ball”
competitive bids.
-
Clearly defining customer
requirements.
-
Managing an integrated team of
engineering, finance, contracts, and business
management personnel.
-
Authoring and editing the proposal.
Contract Negotiation:
You won! Now what? How secure are your
profits? Do you fully understand hidden clauses
like the Berry Amendment, ITAR, and data rights?
BH has the necessary experience to make sure that you do
not sign up for something that will cost you your
profits or more.
Strategic planning
BH offers a
multifaceted marketing service that allows you to better
understand where your market is moving. Whether
you're looking for new product trends or competitive
analysis of a market, BH’s proven research
methods and expertise ensure that you get the right
results every time. Don't limit your options.
See what your competition is doing and maintain your
competitive edge in new and existing markets.
BH uses a systematic process for
technology commercialization that includes help with
technology licensing, joint ventures, strategic
partnerships, or investor financing. Our services
include:
Finance
Advisory:
What is the best way to get your idea to market:
Boot-strap, VC, friends and family, government grants?
All paths have pluses and minuses, but take the wrong
one and you may end your journey before you even get
started.
SWOT
Analysis:
What are your strengths, weakness, opportunities, and
threats? BH's objective third-party analysis will
identify these aspects of your
business.
Intellectual
Property:
One of the most important aspects of maximizing profits
from good ideas is intellectual property management.
Nevertheless, this area is often overlooked or poorly
executed. BH has experience in
the following critical areas:
-
Portfolio Management
-
Patents
-
Licenses
-
Employee Agreements
|
